Anurag Kashyap’s ambitious project Bombay Velvet has finally hit the theatres today. While most B-townies have been going gaga over the film on Twitter, will this one pull in crowd to the cinema halls? More importantly will it witness a good opening or will Piku’s good run at the box office play a spoilsport? Read on to know…
Bombay Velvet starring Ranbir Kapoor, Anushka Sharma and Karan Johar has finally released after much delay. The big budget film was to come out last year however it got delayed and makers decided to release it this year. Ever since the Kashyap announced the project, it has been in the news for all the wrong reasons. However, since its coming together of RK and Ms Sharma for the very first time, everyone has been eagerly waiting for BV. Not to forget, the Dharma head honcho is making his acting debut with this one and that’s another reason why Bombay Velvet managed to to create some buzz. But here are few elements which could work against Anurag’s latest offering
Niche genre
While Ranbir and Anushka’s pairing is indeed appealing, Bombay Velvet belongs to a niche genre and though our industry has come a long way, the audience is still not accustomed to this space. And this could very well affect its box office prospect.
Piku and Gabbar Is Back dominating the box office
Also, Deepika Padukone, Amitabh Bachchan and Irrfan Khan starrer Piku which released last Friday is going rock steady at the box office. Gabbar Is Back starring Akshay Kumar in the lead is also pulling in crowd to the cinema halls despite running in theatres for two weeks. Though Bombay Velvet is one of the biggest releases of this year, it could face some competition from these two films as they have had a dream run at the ticket windows so far.
Expert Advice
We asked exhibitor-distributor Akshaye Rathi about Bombay Velvet’s fate and here’s what he said: “While Bombay Velvet doesn’t seem like an out and out commercial entertainer, the presence of Ranbir Kapoor and Anushka Sharma should certainly help it get a good draw at the box office over the opening weekend. Unfortunately, the music of the film has not worked at all and its a factor that will have an impact on the film’s business. Piku will certainly sustain well over the coming week, but it won’t make much of a dent in the business of Bombay Velvet, as the showcasing at cinemas will predominantly favour the later. Our industry has gone through a rough phase off late and for the sake of the trade, I hope the film does well.”
Well, since B-town celebs have been raving about Bombay Velvet, the expectations are high from the Anurag Kashyap directorial. But only time will tell how far the film will go in the numbers game. So all we can do now is – wait and watch
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